Graduate of the Bachelor’s Degree in Communication Sciences from the National Autonomous University of Mexico (UNAM). With over fifteen years of experience in the audiovisual sector, he has directed and photographed commercial, documentary, and institutional campaigns, as well as fashion and art projects in Mexico, Brazil, France, Spain, and Germany.

He is a professor in the Diploma in Image, Photography, and Multimedia programme at UNAM’s Faculty of Architecture and a professor of the Artistic Photography Workshop at La Salle University.

He believes in democratising access to quality multimedia content creation, which led him to establish Grafōnico. He enjoys music festivals and spending hours with family playing board games.